| PRIME Prime is a bouquet of cinema channels launched by Belgium’s Telenet. Gédéon defines the branding as well as the formatting. The animated logos backlit by a bright light are reminiscent of a dark movie theater and the eye of the projector. To create this formatting, Eridia uses a play of volumetric lights that retraces the outlines and projects wide rays of light. |
The sinuous evolution of the jingles "Sport" uses a triple system of particles (one per color) that blends and mixes in order to give a heterogeneous flow, not unlike "light painting". During its explosion, the logo "Action" is fragmented into more than 5 000 pieces which interact with each other. Their behavior adheres to the laws of physics so as to be more coherent, realistic and spectacular. |
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